Caption What is a caption?Ī caption is any text posted together with a photo on social media. Relevant metrics can be gathered through social listening, focus groups, surveys, or customer feedback. Several factors are involved in evaluating a brand’s health: its overall awareness, reputation, equity, positioning, delivery, and others. Brand Health What is brand health?īrand health measures how strong your brand is and how well it supports your business goals. Brand Monitoring What is brand monitoring?īrand monitoring refers to collecting and analysing social media mentions that contain a brand’s name. Learn how social listening can help increase brand awareness and why it’s important for client relationship management. Keep in mind that the term does not imply whether a brand is perceived in a positive or negative fashion. It’s achieved when your brand is significantly recognisable within the industry. Brand Awareness What is brand awareness?īrand awareness is a brand’s presence in the common consciousness. Learn how social listening can help to build your brand authority. This is what you achieve by sharing knowledge with your audience the more valuable and credible content your representatives create, the more reliable your brand seems. Brand Authority What is brand authority?īrand Authority is the common trust in a company’s expertise. It is commonly used in social listening tools. For example, searching for “dinner” AND “vegetarian” AND “recipe” will return results limited only to those which contain all of the given keywords. Boolean Search What is a Boolean search?Ī Boolean search is a type of search which allows users to combine keywords and logic operators like AND, NOT and OR in order to get more detailed results. Bitmoji What is Bitmoji?īitmoji is an app which allows you to create a personalized avatar, which can be used in stickers on social media and various games.īitmoji official website is. It should provide some basic information: who you are, where you work, what you do, your interests and how to get in touch with you. Bio What is a bio?Ī bio is a short description of the person or brand used on social media. It may include data from social media, which is a great source of customer insights used in marketing and business strategy. Big Data What is big data?īig data refers to large volumes of structured, semi-structured, and unstructured data collected from various sources, that can be used as learning sets in machine learning projects or other advanced analytics applications. Usually it is a photograph of a person, especially on social media like Facebook, Linkedin, Instagram or Twitter, but it may also be symbolic or drawn. Avatar What is an avatar?Īn avatar is a virtual representation of a person on the internet. Learn how audience analysis can help you become a market leader. This research can then be used to anticipate trends and accurately estimate customer expectations. Social media listening tools enable brand to perform much deeper research, verifying parameters like sentiments, demographics, reach, and related topics. Audience Analysis What is an audience analysis?Īudience Analysis allows brands and researchers to gain a deeper understanding of their audience or related topics, which can be used to create better marketing strategies. Learn how AI helps businesses use their data. Key areas of AI research include speech recognition, learning, planning and problem solving. Artificial Intelligence What is artificial intelligence?Īrtificial intelligence (AI) is an area of technology concerned with developing machines and algorithms that mimic certain abilities of the human brain, such as “learning” and “problem solving”. In short, an API is a way for different applications to talk to each other. When an application has an API, it allows a program you write to interact with it through a set of defined instructions. APIs are used by programmers to connect different apps together. Terms and definitions API What is an API?ĪPI stands for Application Programming Interface. Armed with this knowledge, you’ll be able to talk shop with the best of them. Worry not! We prepared this reference glossary to explain and define all of the terms used in social listening. As with any recent discipline, it’s full of new terms and jargon which may seem daunting to a newcomer. Despite social media being a huge part of all of our daily lives for more than a decade, the practice of extracting actionable insights from everyday users - social listening - is still a relatively recent phenomenon to many marketers.
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